Strategic thinking on growth, automation, and value creation

Five Mental Models Every Business Owner Should Use

These five mental models help you think better, decide faster, and focus on what actually moves your business forward.

When to Spend and When to Stop: Understanding Customer Acquisition Cost

CAC isn’t a media number. It’s a unit economics constraint.

Customer Retention Is an Outcome, Not a Metric

Retention isn't just a KPI. It’s the engine behind LTV, CAC efficiency, and sustainable growth.

Why LTV Should Be the Starting Point for Every Marketing Decision

LTV isn’t a finance metric. It’s the foundation of smart acquisition. Here’s how to calculate it, and why the best brands use it to drive every marketing decision.